About the Client
CXL is one of the world’s most respected marketing education companies, serving growth teams, product leaders, and enterprise marketers globally. Our founder worked directly with founder Peep Laja and the CXL leadership team to expand and scale their education ecosystem.
Instructors collaborated on programs included leaders from Indeed (VP of Brand), Microsoft, ClickUp, ProfitWell, Hotjar, and other top-tier companies.
The Challenge
CXL needed to rapidly expand its course and mini-degree catalog while maintaining elite production quality, instructional rigor, and brand consistency — without slowing down launches or overloading internal teams.
The Solution
We supported CXL end-to-end across education and go-to-market, including:
Producing 45+ courses and mini-degrees
Creating Brand Marketing and Product Marketing mini-degrees
Designing and coordinating studio production, including a custom holographic / glowing transparent whiteboard set
Contracting and coordinating instructors and production teams
Supporting course creation, marketing strategy, webinars, social media, and paid ads
Building full launch plans for major education initiatives